Given that it’s only six weeks since Lamborghini revealed the spectacular 650bhp V12-powered Reventon in Frankfurt, we shouldn’t be particularly surprised that they didn’t have any new follow-up here.

But what they did have was the news that Reventon, in spite of being the most expensive production Lamborghini ever, with a pre-tax price of around €1 million, has already sold its entire planned production run. The other side of that coin, of course, is that  the whole run will add up to only 20 cars, but it’s true that even at that price all were snapped up immediately - by ‘selected’ customers, apparently including one based in Tokyo.

They could also report that the entire (and rather larger) run of the recently-launched Gallardo Superleggera has been sold, too, and that from here on in there will be a new Lamborghini model every year for some time to come.

Reventon took centre stage on the stand again, its fighter-jet-inspired styling grabbing the eye here just as much as it did in Frankfurt, and in the words of Stephan Winkelmann, President and CEO of Automobili Lamborghini SpA, the Reventon “is the most extreme Lamborghini of all, a true automotive superlative. Our designers at the Lamborghini Style Centre took the technical base of the Murcielago LP640 and compressed and intensified its DNA, its genetic code”. Essence of Lamborghini, in other words.

That means that it was designed in Sant’Agata Bolognese, birthplace and spiritual home of Lamborghini, styled in Lamborghini’s Centro Stile Style Centre, and fine-tuned by Lamborghini’s Research and Development Centre.

It is named, in an old Lamborghini tradition, for a fighting bull, owned by the Don Rodriguez family, included in the list of the most famous bulls ever, and known as the bull that killed the famous bullfighter Felix Guzman in 1943 – because just once in a while, the bull wins.

Visually, Reventon was inspired by the F20 fighter jet, its body is constructed mainly in CFC carbon fibre composite, and in a nice illustration of Lamborghini’s attention to detail, the fuel filler cap is machined from a solid aluminium block.

Like an aircraft, Reventon’s instruments use TFT liquid-crystal displays with multiple display modes; and at the centre of the display, whatever the mode, it features a g-force meter that shows longitudinal acceleration, deceleration and lateral forces on a graduated 3D grid, which can be useful information in a car with a maximum speed of 340kph (212mph) and 0-100kph in 3.4 seconds.

They talk of the brand being edgy, uncompromising and extreme, which is hard to argue against; and they talk of it being ‘truly Italian’, which may be true in terms of passion, but what’s finally brought the brand from Sant’Agata to this level of excellence is money and engineering excellence from Germany. It’s a great combination.